Here's how Kanye West landed a Super Bowl ad in several local markets, then used it to sell swastika T-shirts after it aired.

Following Kanye West and Bianca Censori’s shocking Grammys appearance, an ad for the rapper’s Yeezy clothing brand aired on select broadcasts of the annual award show. The minimalist clip ...

Ye is back at it, and this time he’s keeping it clean and simple. On Tuesday, Kanye took to Instagram to tease his latest creation—the Yeezy BL-01 ‘Bully.’ The sneaker has a sleek ...

Kanyeologists were stumped. “Would be nice to know what it’s actually saying,” one reaction on the Yeezy Subreddit read. “What do these mean,” another user wondered. It is, of course ...

Kanye West made a fiery request, and it was granted. Adidas has removed all Yeezy products from its website following the 47-year-old artist’s lengthy Instagram rant. The company acted quickly ...

Adidas responded after Kanye West blasted the sportswear giant in a scathing Instagram rant over his Yeezy brand. Kanye West reignited his feud with adidas over his Yeezy brand earlier this week ...

On December 2 nd, Footwear News will honor Kanye West with the “Shoe Of The Year Award", acknowledging the success and cultural imprint of his Adidas Yeezy Boost. “The sneaker releases ...