In 2021, private equity firm Hellman & Freidman acquired NPD Group, a leading provider ... Eventually the company decided on the name Circana. Davis elaborated, “The name was very intentional.

Executive Director & Video Game Industry Analyst at Circana (NPD) Mat Piscatella has shared the PC launch of Final Fantasy VII Rebirth was "fantastic." The game was the best-selling game in the US ...