Media agency MNC has acquired the Grwth Club consultancy in a bid to create a “one-stop shop” for challenger brands looking to grow. The merger would create a “new paradigm that fuses media, advisory ...

Framework Laptop 16 dual M.2 adapters combine four drives for massive capacity PCIe Gen4 ensures faster data access and seamless multitasking Swappable components allow easy upgrades and extended ...

Chief Marketing and Commercial Officer Julie Haddon explains how the league is breaking barriers with brand deals like one with E.l.f. Cosmetics.

The head of brand marketing tells Tim Healey how the small, family-owned business upended bigger and better-resourced rivals ...

Tiba Tempeh has secured £1.1m in investment as it becomes the fastest-growing brand in UK meat-free. The tempeh challenger ...

Nike Air Force 1 popularity is down sharply. The AF1 was mentioned in 24 percent of checks for AS 2025, falling from 46 ...

Hilley, founder of technology and fintech specialist PR agency Centropy, as the company celebrates seven years of trading.

“We’re definitely seeing an acceleration of the shift away from traditional brands,” Tyler told AFR Weekend, adding the so-called challenger brands – which include rival and spurned suitor ...

As consumers expect greater transparency from wellness brands, they must embrace it in their messaging to succeed, says ...

Whether big or small in scale, influencer campaigns have had proven success in raising a beauty brand’s profile and driving sales, especially among younger generations scrolling through TikTok for the ...

The Dodge Challenger name initially belonged to a beloved muscle car of the Dodge brand during the 1970s, which was resurrected for a modern iteration in 2008. The recipe was simple - a big ...

Youi spent big last year. Though whether Hungry Jack's ad offensive led to anyone buying a Carolina Whopper remains unclear.