Capital One’s approach is a standout example of experiential marketing done right. This event—a replica of Hajjaj’s Moroccan teahouse—offered guests more than just a peek into his world.
Bronnenberg, Bart J., Jean-Pierre Dubé, and Chad Syverson. 2022. “Replication data for: Marketing Investment and Intangible Brand Capital.” American Economic Association [publisher], Interuniversity ...
Some results have been hidden because they may be inaccessible to you
Show inaccessible results
Feedback