The CPM model is broken. What other industry would accept paying full price for a product that delivers less than half of ...

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Focusing on key customer-centric metrics and high-impact areas can help you weather change while still improving business outcomes. We focused on technology-agnostic metrics that prioritized ...

Below are five key steps D&A leaders can take to build a business case for continuous data quality assurance, in order to ...

Artificial intelligence (AI) and generative AI (gen AI) have the capacity to improve businesses everywhere. These ...

The CMO’s role has evolved from a creative steward of the brand to a strategic leader driving measurable business impact. By ...

C-suite leaders are often frustrated by projects that don’t deliver business outcomes, which can derail growth, drain budgets, and stifle competitive advantage. But a well-structured enterprise ...

Align AI with clear business objectives to unlock its potential. Start small, focus on goals, and drive impactful transformation.