For a short time, politics was fair game in marketing. That trend is fading.

As the Philadelphia Eagles and the Kansas City Chiefs hit the field in New Orleans, a parade of silly ads will hit the ...

From State Farm to Bud Light, brands spend millions on Super Bowl ads each year. Here are the ones we're still thinking about ...

Pepsi, Volkswagen, Verizon and other top advertisers have mastered the art of turning mere seconds into unforgettable moments ...

As we kick off the 36th edition of USA TODAY Ad Meter, we're looking back at the greats of advertising's biggest stage. First ...

While the Philadelphia Eagles are battling the Kansas City Chiefs, nearly one-third of viewers are watching for the ...

What Happened: NFL media partner Fox Corporation FOX FOXA has the rights to Super Bowl LIX and set its sights on charging $7 ...

Commercials for the first Super Bowl in 1967 cost just $42,000 and big game spots didn’t surpass $1 million until the mid ...

The Super Bowl is more than a sporting event—it’s a cultural moment where brands battle it out for advertising glory. This ...

Some 30-second ads during Super Bowl LIX have cost companies more than $8 million. Brands have played it safe and leaned on ...

A supporting actor among the Budweiser Clydesdales becomes a star in the beer brand's new Super Bowl commercial. In the TV spot, a foal is too small to join the team as it heads out with a full ...