PR is a long-term strategy focused on building relationships, shaping public perception and positioning your brand for ...

In fact, building that trust ultimately drives sales. According to one study, 82% of Americans consider companies to be more ...

Setting up a new brand is an exciting and challenging venture. The market is crowded with competition, and carving out your ...

It's crucial to have a clear understanding of the company's identity.If your brand is for everyone, who truly connects with it?

As a result of this strategic brand realignment, Cavco will record a non-cash charge in the fourth quarter of fiscal 2025, ...

The Memphis-headquartered company has expanded its sports branding portfolio significantly over recent months, including in ...

The Procter & Gamble Company PG, alias P&G, continues to assert its global market leadership by leveraging its strong brand portfolio to drive organic sales growth. As a leading provider of everyday ...

Early on, Olipop spread its budget across 10 smaller influencers instead of one high-profile deal. They asked for engagement ...

As businesses expand beyond their hometown markets, maintaining an authentic connection to their local roots can become a challenge. Growth — especially on a national or global scale — often brings ...

The media canvas has changed with the emergence of new-age formats such as short-form video. Brands that were used to ...

Sprite brand director Kate Schaufelberger details how last year's sales benchmarks made the shift from LTO to permanent ...

The collaboration aims to strengthen New Era Machines' brand positioning, aligning it with its vision of innovation, ...