In brand strategy, “brand personality” refers to a unique blend of human characteristics associated with a brand. These traits shape how people perceive and interact with the brand, whether seen as ...

Taking control of your brand can mean the difference between an unfulfilling job and a rewarding career. But how can you persuade others to take the reinvented you seriously? The author presents a ...

Companies often change their names to reflect new directions, mergers, or to improve their image. In India, several companies have rebranded recently. For instance, in February 2025, Zomato ...

The search for the best swimsuit brands can leave you drowning in a sea of options, whatever time of year it is. But for 2025, the quest for beach and poolside excellence will be easier, because the ...

While jumpers come into play during autumn and winter, they’re truly a year-round staple, which means that having a mental rolodex of the best knitwear brands is essential. Certain labels have ...