AI adoption should not just be about cutting costs; if the CX is right, it should be efficient while enhancing consumer ...

Consumers are changing the way they want to buy. And top brands are leaning into those changes to retool and invigorate the ...

Communicate on the Customer’s Terms: Tobey shared a frustrating personal experience that illustrated how some customers like to communicate but a brand falls short. Tobey was getting home late ...

Digital Silk is an award-winning California digital & brand agency dedicated to growing brands online. With a team of seasoned experts, Digital Silk delivers exceptional digital experiences through ...

The work you do long before actively trying to acquire a customer can drastically lower CPA. When a brand offers a cross-journey experience that’s rooted in data and consistent value delivery ...

A study by Plant-A Insights in partnership with USA TODAY analyzed which companies offer the best customer service.

CAMBRIDGE, Mass.--(BUSINESS WIRE)--According to Forrester’s (Nasdaq: FORR) Brand And Customer Experience Together Power Growth research report, a strong brand experience (BX) and customer ...

When brand experience and customer experience are improved together, firms can achieve up to 3.5x revenue growth and drive higher customer retention and loyalty According to Forrester’s (Nasdaq ...