Digital Silk is an award-winning California digital & brand agency dedicated to growing brands online. With a team of seasoned experts, Digital Silk delivers exceptional digital experiences through ...

AI adoption should not just be about cutting costs; if the CX is right, it should be efficient while enhancing consumer ...

Consumers are changing the way they want to buy. And top brands are leaning into those changes to retool and invigorate the ...

Customer experience means engagement ... purposeful experience across channels is critical to build trust, reinforce brand recognition and stand out in a crowded market,” said Karissa Sachs ...

Today, the concept of personalization has blended into part of the customer experience. Using a name is barely a personalized ...

CAMBRIDGE, Mass.--(BUSINESS WIRE)--According to Forrester’s (Nasdaq: FORR) Brand And Customer Experience Together Power Growth research report, a strong brand experience (BX) and customer ...

The work you do long before actively trying to acquire a customer can drastically lower CPA. When a brand offers a cross-journey experience that’s rooted in data and consistent value delivery ...

Experiences are, at their core, emotional for customers. Whether it’s the frustration of being stuck in a middle seat on a long flight, the excitement of waiting hours to taste a special meal, the ...

A study by Plant-A Insights in partnership with USA TODAY analyzed which companies offer the best customer service.

while 68% of consumers are willing to pay more if a brand is known to offer good customer service experience, according to a study conducted by HubSpot, a customer relationship management platform ...