Or maybe you’ve been bombarded with ads for the film’s merch – tote bags, t-shirts and hats are, it seems, everywhere. We are talking, as you may have guessed, about Barbenheimer.

Social media posts about so-called "Barbenheimer" linked the film's main character Barbie to atomic bomb-related imagery. The official "Barbie" movie account backed by Warner Bros. playfully ...

Heh-heh. But despite the cutesy label and the hundreds of millions in marketing dollars, the two movies have so far failed to reach the heights of “Barbenheimer,” the 2023 cultural phenomenon ...