With this partnership, KRBL aims to explore innovative campaigns that resonate deeply with consumers across age groups ...

At 82, Amitabh Bachchan stays fit with disciplined eating and mindful workouts. Here's a glimpse into his diet plan and fitness secrets.

KRBL Ltd. has named Bollywood icon Amitabh Bachchan as the brand ambassador for its India Gate basmati rice. This collaboration aims to enhance consumer connections and reaffirm the brand's global ...

KRBL Ltd. has announced Bollywood actor Amitabh Bachchan as the brand ambassador for its 'India Gate' basmati rice, aiming to ...

To support the new packaging launch, the brand allocated 20% of its annual ad and marketing budget and introduced AR filters ...

Speaking on this occasion, Ayush Gupta, India Business Head, KRBL Limited, said, We are honoured to welcome Mr. Amitabh Bachchan to the KRBL family. His legendary stature, unwavering integrity, and ...

Amitabh Bachchan’s wellness trainer Vrindaa Mehta ... Big B has quit eating non-veg dishes, sweet items and rice. According to him, skipping desserts and limiting sugar intake have been ...

Bachchan’s association with the brand highlights the brands' focus on strengthening its consumer engagement and presence in ...

With Bachchan's presence, the company aims to deepen its consumer engagement and plans to take the brand's story to every ...