Kanye West, now legally known as Ye, has once again used his unconventional marketing tactics to introduce new products.

On December 2 nd, Footwear News will honor Kanye West with the “Shoe Of The Year Award", acknowledging the success and cultural imprint of his Adidas Yeezy Boost. “The sneaker releases ...

Adidas, which had a longstanding ... s clothes featured Cyrillic phrases and logo marks, a design detail he has, evidently, carried over to Yeezy. Image The Russian designer Gosha Rubchinskiy ...

Adidas responded after Kanye West blasted the sportswear giant in a scathing Instagram rant over his Yeezy brand. Kanye West reignited his feud with adidas over his Yeezy brand earlier this week ...

The Yeezy SL-01 silhouette is Ye's second footwear release since the conclusion of his Adidas partnership in 2022. The first Yeezy release post-Adidas was the Yeezy Pod, which dropped in December ...