Kanye West, now legally known as Ye, has once again used his unconventional marketing tactics to introduce new products.

but there is a small Adidas logo spelled out across the front toe. Immediately, the sneaker has a striking resemblance to the Nike Air Yeezy and even more so the Adidas Yeezy Boost 750 models ...

Adidas responded after Kanye West blasted the sportswear giant in a scathing Instagram rant over his Yeezy brand. Kanye West reignited his feud with adidas over his Yeezy brand earlier this week ...

On December 2 nd, Footwear News will honor Kanye West with the “Shoe Of The Year Award", acknowledging the success and cultural imprint of his Adidas Yeezy Boost. “The sneaker releases ...

Adidas, which had a longstanding ... Rubchinskiy’s clothes featured Cyrillic phrases and logo marks, a design detail he has, evidently, carried over to Yeezy. Image The Russian designer Gosha ...

Kanye West made a fiery request, and it was granted. Adidas has removed all Yeezy products from its website following the 47-year-old artist’s lengthy Instagram rant. The company acted quickly ...

The Yeezy SL-01 silhouette is Ye's second footwear release since the conclusion of his Adidas partnership in 2022. The first Yeezy release post-Adidas was the Yeezy Pod, which dropped in December ...

Kanye West's YZY brand has released a new footwear model, the Yeezy SLPR, priced at just $20. This marks the second shoe offered at this affordable price by Ye, following the Yeezy Pods, a long ...