Lamine Yamal, the brand, and how Adidas used Lionel Messi to help sign Barcelona superstar
Yamal has established himself as one of the best players in the world at the age of 17 and big brands are queing up to be ...
Lionel Messi brings Union teen phenom Cavan Sullivan into his orbit, or at least Adidas does
You might think it’s a bit far-fetched that a 15-year-old from Philadelphia could land in the personal orbit of Lionel Messi, ...
Lionel Messi’s Wife Antonela Roccuzzo Puts Adidas’ Squat-proof Clothing Technology to the Test in Optime Collection Campaign
Antonela Roccuzzo is the new face of Adidas’ latest campaign. The philanthropist makes her debut with the sportswear company, ...
Lionel Messi's Adidas Sambas are Available at Foot Locker
Much to the brand's credit, adidas has made the most out of Messi's move to America. Messi has been the face of adidas soccer for years but has taken on more casual apparel and fo ...