This latest release, crafted for the Gunners, features their iconic logo on the heel and the club's name elegantly gilded ...

A dream start through Mariona Caldentey in the opening minute was quickly followed by Lotte Wubben-Moy's thumping header to ...

So-called NIL rules opened up college athletics to brands looking for ambassadors. Some marketers are now finding even younger talent in high schools.

Under Armour is among the world’s biggest sportswear brands, behind the likes of Nike, Adidas and Puma, yet its name rarely ...

You can’t play the ‘beautiful game’ without a ball, and the game is littered with iconic and controversial balls. The Adidas ...

As the 2025 track and field season continues, Olympic champions begin to show what they've been working on since Paris.

To mark its 10th anniversary, adidas is returning the original Ultra Boost. This special release remains faithful to the groundbreaking design that redefined both comfort and performance.

Starting with Hamburg's SPOBIS conference in February and ending with the Sport Forum Schweiz in Switzerland, here are some ...

German sportswear giants adidas have launched the official match ball for the FIFA Club World Cup to be held this year.

Juventus ’ mad scramble to sign one final central defender before the January transfer window closes appears to finally be ...

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Ahead of this summer's inaugural Club World Cup in the United States, FIFA and Adidas unveiled the official match ball on ...