For example, your target consumer may respond better to an emotional headline telling them they can “Save time today,” or they might respond better to a benefit-oriented statement like “Our solutions ...

But “Ad Vitam” (i.e. “for life,” suggested here as a motto among GIGN recruits) doesn’t begin to meld its disparate factors into an organic whole, instead seeming like an unresolved ...

While there are literally dozens, if not hundreds of logical fallacies, the ones that are most commonly used in debates are: The Ad Hominem Fallacy ... The post hoc fallacy is deployed in many ...

Start with key these fallacies in logic to detect when listening to assertions of politicians, journalists or pundits: • Lead off with the “post hoc” fallacy. Its full Latin name is “post ...

After what she claims have been multiple examples of the media capitulating ... What is the logical fallacy here? Yes, reader. And there’s nothing that The Washington Post could possibly do ...

We consider simply pooling individual item scores which conflate context with intensity to calculate an average score and assuming this represents a biologically meaningful measure of trait intensity ...