That is, until I booked my first professional back scratch with Julie Luther, the founder of Soft Touch ASMR Spa in Pasadena. Something about being touched softly made me nervous. In part, ...

An curved arrow pointing right. Autonomous Sensory Meridian Response (ASMR) videos are part of a growing online community dedicated to the whispers, scratches, and finger taps that trigger a ...

Billie Eilish can add ASMR icon to her list of accolades as fans notice the likeness between her chart-topping album and the techniques used within the internet phenomenon. As the powers of ASMR ...

Julie Luther, founder of Soft Touch ASMR Spa in Pasadena, gives the author an ASMR massage.