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立顿的中国困境:如何应对本土品牌的崛起与市场变迁?
近日,立顿大中华区总经理Hiufan Tsang透露,公司计划明年在中国推出路易波士茶,以迎合市场需求。看来,作为最早袋泡茶品牌的代表,立顿不想在新茶饮极度成熟的中国市场被淘汰。 立顿自1992年凭借便捷的茶包进入中国市场,迅速吸引了追求快捷的新一代 ...
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