The Swedish government has launched an investigation into illegal streaming and piracy, targeting Swedish football viewership ...

Bahrain has become the latest Gulf nation to invest in Spanish football after signing an expansive sponsorship with Córdoba ...

Major League Baseball has taken an equity stake in Sportradar as part of their new eight-year agreement, which has finally been signed off, more than a year after the two parties entered early ...

Emily Prazer, Formula 1’s chief commercial officer, will take on the role of president of the Las Vegas Grand Prix, with race chief executive Renee Wilm shifting her focus to Liberty Media.

LIV Golf has agreed its first media rights deal covering the UK market only after commercial free-to-air broadcaster ITV ...

Major League Rugby, the top-tier rugby union competition in the United States, has secured an exposure boost with the ...

German media conglomerate Bertelsmann, majority owner of RTL Group, is a major investor in the new Kings League Germany, the ...

King Abdullah Sports City stadium in Jeddah is to be renamed Alinma Stadium in a naming-rights deal running until 2029 after ...

Brazilian football star Neymar has inspired a surge of sponsorship interest in Santos, the club where he started his career ...

Consumer goods manufacturer Unilever has signed on as the latest global partner of Uefa Women’s Euro 2025.

Public-service broadcaster NHK will show the Japanese women’s team’s matches at the SheBelieves Cup, marking the first time ...

The National Football League’s Detroit Lions has struck a deal with the sports marketing and events company e|motion to exclusively represent its commercial interests in the DACH region.