Streaming giant Netflix recently announced price increases across all subscription tiers, pushing their premium offering to ...

Six notable brand campaigns that tap into multiple screens (or in-person) to share marketing messages surrounding the Super Bowl.

The continuing growth in spend on AI-powered campaigns such as Google’s Performance Max (PMax) and Meta’s Advantage+ is among the notable findings in the Q4 2024 Digital Ads Benchmark Report from ...

We caught up with White Claw at SXSW to discuss the strategy behind the brand’s Shore Club experiential platform.

We spoke with Kim McBee, Chief Marketing Officer and Senior Vice President of Customer Experience for Papa Murphy’s, about social media strategy, driving innovation and building an annual promotional ...

As news and content choices become more personalized and tailored for the average consumer, specialized outlets, also known as trade media, can make even more of an impact. This week’s PR Roundup ...

As search evolves with the growing adoption of Large Language Models (LLMs), businesses must adapt their SEO strategies. Here ...