In marketing or direct sales, sometimes using facts is best, while an emotional approach is better in other instances. Learn to choose the right tactic.

A business.com editor verified this analysis to ensure it meets our standards for accuracy, expertise and integrity. Chad Brooks,Managing Editor Business.com earns commissions from some listed ...

You have the essentials — but what about the fun? See our picks for the products that'll make your home office the best place ...

When starting a business, entrepreneurs often don’t have enough of their own money to bankroll their endeavor and must look to third parties for financing. If you don’t want to apply for a business ...

Mobile payment platforms, also called digital wallets or mobile wallets, are mobile apps. They allow consumers to store payment methods securely and use a smartphone for seamless, contactless payments ...

At business.com, we’ve spent years advising entrepreneurs, creating actionable guides for obtaining funding and managing business finances, and comparing and contrasting leading software and services ...

Online communities keep your target audience engaged with one another and your brand. Here's how to effectively build an online community.

Read our step-by-step guide and get professional advice for writing the executive summary of your marketing plan with tips from chief marketing officers.

Every business has operating expenses — that is, the costs of running the business. These expenses can generally be classified in two ways: Fixed expenses and variable expenses. Understanding the ...

A business.com editor verified this analysis to ensure it meets our standards for accuracy, expertise and integrity. Salesforce CRM offers tailored workflows, integrated apps and a robust API, helping ...