Canada-based demand-side platform StackAdapt secures $235 million in equity funding led by Teachers’ Venture Growth, the ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

Canada-based demand-side platform StackAdapt secures $235 million in equity funding led by Teachers’ Venture Growth.

Aly Nurmohamed is keenly aware of the problems faced by advertisers and publishers now that advertising IDs and data signals no longer tie them together. He spent a decade at Criteo, exiting as Global ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

Omnicom is confident that its planned IPG acquisition will lead to a projected $750 million in cost savings, CEO John Wren ...

Alphabet is beset on all sides. Antitrust suits across the world portend potential major breakups of the business. Google’s collecting nine and 10-digit fines like they’re going out of style. Its iron ...

When consumers don’t feel culturally represented in online advertising, they’re less likely purchase from certain brands. Which is why some brands, including Haleon-owned over-the-counter pain ...

When consumers don’t feel culturally represented in online advertising, they’re less likely purchase from certain brands.

When consumers don’t feel culturally represented in online advertising, they’re less likely purchase from certain brands.

Haleon-owned over-the-counter pain medication Panadol is making an effort to be more inclusive in its messaging.

Marketers looking for signal loss solutions should spend more time testing alternative identifiers, says Razorfish's Sisi ...