Senator Ron Wyden, speaking Sunday at the IAB Annual Leadership Meeting in Palm Springs, detailed his stance on data privacy, ...

Some buyers are vocalizing their frustrations that the lack of transparency in CTV ad buying could impact the channel's ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Agents are autonomous and thoughtful, fast and knowledgeable. They won’t replace star performers, but they will supercharge your team.

Returning to TikTok this week felt a bit like remote working through a natural disaster: Business as usual, except not really ...

Data brokers that operated in California last year need to register with the California Privacy Protection Agency by the end ...

Netflix's overall revenue grew 16% to $10.2 billion last year thanks to subscriber and ad revenue growth, with operating ...

The CPM model is broken. What other industry would accept paying full price for a product that delivers less than half of ...

Brick-and-mortar retail is blowing it – and their efforts were on full display at the NRF's Big Show in New York City last ...

TikTok was granted a 75-day stay of execution this week. We discuss what’s next for the social media platform, why it was ...

Retail media might not ruin retail, but the strikes are adding up. Plus, TikTok throws its support behind Trump.

Nielsen earns MRC accreditation for its Big Data + Panel measurement solution, which includes its legacy panels and bigger ...