Meta's new AI features for advertisers include automated campaign optimization and personalized recommendations.

UK news site the Sun ended 2024 by losing half of its audience, due in part to “algorithm changes at certain platforms,” ...

Performance marketing thrives on brand awareness. Learn how a strong brand enhances CTR, CPC, conversion rates, and overall profitability.

Google is reportedly internally testing a new feature called 'AI Mode', which is a new way to ask open-ended and exploratory questions.

Google will prioritize user-friendly landing pages, pushing advertisers to enhance navigation for better search ad visibility and engagement.

AI search adoption is highest among younger Americans and the vast majority still prefer classic search engines, new survey finds.

Google’s latest move forces SEOs to rethink how they measure success. Here’s what you should be focusing on now.

Shift your optimization mindset in 2025 with fresh strategies for keywords, Performance Max, and audience targeting.

Link building looks at one of the most fundamental and yet challenging aspects of search marketing: Building and nurturing those all-important inbound links to your website. Columnists offer ...

Search Engine Land » SEO » What is ChatGPT and why SEOs should care Chat with SearchBot Please note that your conversations will be recorded. Interest in AI technology and, more specifically ...

The new Google Ads form tracking in Tag Manager enables codeless conversion event creation for advertisers with minimal technical setup.

OpenAI launched ChatGPT Search in October 2024 and then made it free for all users in mid-December. Now, you don’t even need an account to use ChatGPT Search. How ...