One liability of a long career in local search marketing is becoming nonchalant about the fact that Google’s constantly running tests of new Google Business Profile features. You catch a glimpse of ...

“A-B-C. A-Always, B-Be, C-Converting. Always be converting, always be converting.” That’s what Alec Baldwin would have said in “Glengarry Glenn” if the movie was about marketing, not sales. What sales ...

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Consumer trust in AI is declining while businesses’ AI adoption is growing. This creates a challenging situation for companies heavily investing in AI capabilities and technologies. AI has become a ...

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Constantine von Hoffman is managing editor of MarTech. A veteran journalist, Con has covered business, finance, marketing and tech for CBSNews.com, Brandweek, CMO, and Inc. He has been city editor of ...

Digital marketers are under pressure to prove the impact of campaigns and show how strategies tie into bigger business goals. LinkedIn’s report, “The Future of B2B Marketing Measurement,” offers ways ...

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Want AI search engines and agents to find and use your content? Traditional SEO isn’t enough. AI systems process information differently. This guide breaks down key optimizations to help your content ...