Commerce Media is reshaping digital advertising by helping brands connect with consumers in a world increasingly driven by data and commerce. By leveraging retail data alongside advanced targeting, it ...

When Netscape engineer Lou Montulli invented the cookie in 1994, he could have never expected it would become the lynchpin of targeted advertising for decades. These tiny pieces of code let Montulli ...

Only at Advertising Week Europe will you find gladiators, TikTok stars, CMOs and industry leaders all under one roof—sparking ideas, shaping the future and pushing the industry forward.

As a kid growing up, I loved reading the weekend edition of our local newspaper. It was more than just the collection of news articles we got during the week. There was a special quality about it that ...

Who better to announce the return of McDonald’s menu fan favorite Shamrock Shake than two beloved McDonaldland icons? On February 4, Uncle O’Grimacey, Grimace’s Irish uncle, reunited for the first ...

Join Advertising Week Europe in celebrating the brilliant women of our industry. Nominations are now officially open and we encourage you to submit a nomination for a colleague, friend, or even ...

Join Advertising Week Europe in celebrating the brilliant women of our industry. Nominations are now officially open and we encourage you to submit a nomination for a colleague, friend, or even ...

If you have any doubts that brand mascots are fading into obscurity, the commercials for Super Bowl LIX prove advertising’s hardest working characters are so back. This year’s batch of Big Game ...

In today’s fast-paced sports and media landscape, brand alignment is everything. Authenticity, cultural relevance, and the ability to connect with fans are paramount to any successful partnership. Few ...

Meet us at Advertising Week Europe for an in-depth conversation with Rawdon Glover, Managing Director of Jaguar, the man behind the wheel of the most talked about rebrand of 2024. From a bold new look ...

Nearly 80 percent of consumer spending happens in stores, and yet 90 percent of retail media advertising happens online. Does anyone sense a misalignment here? 2025 will be the year of in-store retail ...

The social media ground has shifted beneath our feet. What was already a challenging environment at times – led, to a large degree, by Twitter’s morphing into X and blue ticks making way for ...