The social media ground has shifted beneath our feet. What was already a challenging environment at times – led, to a large degree, by Twitter’s morphing into X and blue ticks making way for ...

The best technology is rarely only useful for one thing, which is why there is a rich history of spin-off innovations that find essential applications of their own. NASA’s space programme, for ...

Meet us at Advertising Week Europe for an in-depth conversation with Rawdon Glover, Managing Director of Jaguar, the man behind the wheel of the most talked about rebrand of 2024. From a bold new look ...

Join Advertising Week Europe in celebrating the brilliant women of our industry. Nominations are now officially open and we encourage you to submit a nomination for a colleague, friend, or even ...

When Instacart announced in November 2024 they’d be dropping their first Super Bowl ad in 2025, nobody anticipated the teaser would feature an all-star lineup of mascots. TBWA\CHIAT\DAY’s teaser spot ...

Programmatic curation reshapes how advertisers manage their digital inventory, offering precise selection and organisation of premium inventory whilst seamlessly aligning it with audience data for ...

The world of advertising is undergoing a seismic shift as creativity intersects with advancing technology, evolving consumer expectations, and heightened societal demands. AI tools and automation are ...

In an era where content consumption is rapidly evolving, Group Black is making a bold move. The media company, dedicated to amplifying brands engaging with the New Majority, has announced a ...

Influencer marketing has grown significantly in recent years, and in turn, has created a multibillion-dollar industry that’s attracted countless individuals, with many hoping to cash in on what can ...

Who better to announce the return of McDonald’s menu fan favorite Shamrock Shake than two beloved McDonaldland icons? On February 4, Uncle O’Grimacey, Grimace’s Irish uncle, reunited for the first ...

If you have any doubts that brand mascots are fading into obscurity, the commercials for Super Bowl LIX prove advertising’s hardest working characters are so back. This year’s batch of Big Game ...

The consumer landscape in 2025 will be shaped by empowered, informed individuals seeking more meaningful interactions with brands. Economic uncertainty and a digital deluge have fostered scepticism, ...