In one flavor we've never seen before.If you thought the cola wars between Coca-Cola and Pepsi during the '70s and '80s led ...

We found that consumers, especially wellness-focused Gen Z-ers and Millennials, were really interested in juice and prebiotic ...

‘Obsessed’ is a monthly deep dive into social and cultural trends that can help marketers inform the way they think. Led by Kate O’Loughlin, Wavemaker strategist and self-confessed obsessive, ...

Spend a few minutes on popular social media platforms and you might not find a single positive comment regarding the Phoenix ...

Here’s how prebiotic sodas stack up against the Coke and Pepsis of the world—and against their own claims.

After Duolingo killed its green owl mascot with a Tesla Cybertruck, some corporate social media teams had to take up the ...

Alani Nu’s spectacular exit is one indication its proposition was not easy to replicate.

Slice has been revived by a new company, and it’s available in tons of grocery stores nationwide now. Here’s what you need to know about this beloved '80s beverage and its revival.

2月18日，可口可乐宣布旗下品牌Simply将推出益生元苏打水新系列Simply ...

Sparkly beverages pumped with prebiotic fiber have been bubbling up for some time now, positioned both as gut-helpers and ...

The backlash surrounding Poppi's Super Bowl campaign speaks to a new era of anti-extravagance in influencer marketing.

Poppi has secured the highest advertising impact score (+25.0) among all Super Bowl 2025 advertisers, a new YouGov report finds. The prebiotic soda brand featured popular social media influencers in ...