We found that consumers, especially wellness-focused Gen Z-ers and Millennials, were really interested in juice and prebiotic ...

In one flavor we've never seen before.If you thought the cola wars between Coca-Cola and Pepsi during the '70s and '80s led ...

对于巨头们来说，后发探索益生元汽水赛道也拥有明显的优势。正如可口可乐在汽水领域占据主导地位超过 100 年，此前在功能性饮料中也有过大量布局，营销和分销实力雄厚……这些优势使其能在与规模较小的竞争对手的竞争中占上风。

Mushrooms have been shown to slow cancer progression, lower blood pressure, improve insulin resistance, shield against brain ...

‘Obsessed’ is a monthly deep dive into social and cultural trends that can help marketers inform the way they think. Led by Kate O’Loughlin, Wavemaker strategist and self-confessed obsessive, ...

Spend a few minutes on popular social media platforms and you might not find a single positive comment regarding the Phoenix ...