Kendrick Lamar’s “Not Like Us” is still taking a victory lap that began last May. Here’s how a hard-hitting diss became a blockbuster of super proportions.

Lamar performed a segment of the "Not Like Us" diss track during his Super Bowl halftime show, including some of the most scathing lyrics directed at Drake, like “Say, Drake, I hear you like 'em young" and "tryna strike a chord,

Streams for Kendrick Lamar’s 'Not Like Us' and nine other songs soared in the triple digits on Spotify in the hours after his Super Bowl Halftime set.