Expectations are high that the two synergistic and growing channels can deliver on the promise of full-funnel, data-driven ...

“talkSPORT is already a huge hit on YouTube – attracting over 150m views of its brilliantly visualised content every month.

Neither BARC nor Comscore could begin the preliminary survey in India even as the US, the UK and EU have CTV measurements in place ...

Grammy Awards will still take place Sunday at the Crypto.com Arena in Los Angeles. The Recording Academy has refocused its ...

The Kansas City Chiefs are set to face off against the Philadelphia Eagles in the 2025 Super Bowl, promising a tense showdown ...

Taco Bell says the fans are the real stars of their 2025 Big Game ad. If customers took a photo at one of the chain's Live ...

Peacock had 36 million subscribers during the most recent quarter, up year over year but flat from the prior period.

On Feb. 6 at 4 p.m. PST, The Expanse is reportedly scheduled to leave Prime Video — not all of it, mind you. Just the first ...

YouTube’s AdBlitz, now in its 19th year, provides a central hub for all the Super Bowl promotions, so that people can check out the creative approaches that top brands are taking to their campaigns.

The Irish advertising market is forecast to grow by 7.3% to €1.7bn in 2025, according to the annual Outlook report published by Core. This compares with a 7.7% growth in 2024 which saw advertisers ...

YouTube is taking an aggressive stance against adblockers in 2025, rolling out unskippable ads that sometimes last longer than the videos users intend to ...

The AdExchanger Commerce Media Newsletter often gets into the weeds on how retail media and programmatic ecommerce works. Sometimes, though, the category needs a macro-level perspective. That’s why ...