Microsoft wants to let advertisers place ads inside free-to-play Xbox games, and it is currently identifying adtech companies who can create the in-game inventory and work with ad agencies to ...

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A recent Microsoft Advertising meeting from CES 2025 gives clues on what's next for Microsoft, and it could be free game access in exchange for ads.

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This comes on the back of the recent "This is an Xbox" ad campaign which points out that Xbox gaming is not limited to just a dedicated machine – it is available on PC, TVs and phones too ...

Microsoft is also working on a plan to place ads inside free-to-play Xbox games. Ads are a feature in Microsoft's pending $68.7 billion deal to acquire "Call of Duty" games publisher Activision.