In 1963, inspired by the venue, it brought the Daytona model to market. Flash forward to 1992, and Rolex became the endurance race's title sponsor, awarding watches to winners. And while those winning ...

As it’s the Rolex-24, all of the winners receive a specially engraved Rolex Daytona too, as you would expect. 24-hours may seem like a long time, especially as most normal races only last an ...

It’s time to welcome IMSA back to the big leagues thanks to a raucous Rolex 24 at Daytona and some TV ratings to match. At the year’s biggest WeatherTech Championship race, some drivers ...

What is the Price of a Rolex Daytona in 2025? ” is a question that doesn’t have a short, conclusive answer, but we’ll try to make it less daunting. So without further ado, here’s our updated guide to ...

CONCORD, N.C. - While none of the current four-driver lineup for Hendrick Motorsports in the NASCAR Cup Series are set to compete in this year's Rolex 24 at Daytona, two of them already have and are ...

60 MSR ARX-06 took the second spot on the podium in the 63rd running of the Rolex 24 Hours of Daytona earlier this month. With an hour remaining in the Rolex 24 at Daytona, it looked like Porsche ...

It may have involved the rocky starts of an off-season of course correcting and an early exit in the 24 Hours of Daytona ... in the 63rd installment of the Rolex 24, Lamborghini's lone GTP ...