Virtual reality and augmented reality (VR and AR) offer some of the most unique experiences out there. You aren’t just watching the action play out on your TV, phone screen, or computer monitor ...

Augmented reality in retail The numbers are still small for AR in retail ... However, VR can go further in some circumstances by allowing customers to experience a virtual environment. Perhaps walking ...

The Virtual Artist is not Sephora’s only foray into augmented reality. Last March the retailer ... friendly additions that help their customers shop better and easier, then they should take ...