How to reflect brand values and appeal to your target audience - The secret to designing a logo that leaves a lasting impression ...

Ten luxury brand logos have mastered this art. They've become more than marks on products—they're cultural touchstones, spanning decades and continents. What makes them stick? It's more than just good ...

Walmart is giving its logo the first facelift in nearly two decades, rolling out a new identity that is a subtle nod to its past. The 61-year-old company unveiled Monday a refresh of its brand ...