The Utah Hockey Club has chosen three finalists for the permanent team name it will adopt beginning with the 2025-26 NHL ...

The Utah Hockey Club announced the three finalists for the team's nickname on Wednesday, along with plans for a fan survey ...

Keeping the existing name, the Mammoth, and Wasatch are the remaining options. The post Utah Hockey Club Puts Name Choice in Fans’ Hands After Yeti Fiasco appeared first on Front Office Sports.

At the same time, the team filed numerous trademark applications with the United States Patent and Trademark Office, including the now familiar "S" logo ... Yeti, the cooler company. So if the ...

The team intends to have its name in place by the 2025-26 NHL season, but the U.S. Patent and Trademark Office refused a request to trademark "Utah Yetis," ESPN reported. "Yeti" or "Yetis" was the ...

The USPTO cited "likelihood of confusion" with other registered logos, including that of the drinkware and cooler brand YETI, in their Jan. 9 denial, according to Miller. The Utah Hockey Club says ...

9, the USPTO wrote that the word "Utah" is generic descriptor that "renders the wording 'YETIS' as the more dominant element of the mark." The patent office said that "Utah Yeti" also wouldn't be ...

The team decided to go by the generic “Utah Hockey Club” moniker for this season, giving it ample time to nail down the perfect name and logo for year two. The consensus seemed to be “Yeti” or “Yetis, ...

The Utah Hockey Club faces trademark concerns over possible names including Yeti and Venom. A team executive says the club is carefully evaluating possibilities for a permanent identity. A final ...

After narrowing it down to six finalists last June, the name gaining traction was the Utah Yeti — it’s unclear if the name would be singular or plural — but Sports Illustrated and KSL-TV ...