Utah Yeti was one of the final six choices in the initial fan vote for the NHL's newest team, but KSL and The Athletic reported last week that a trademark bid was rejected. Smith Entertainment Group, ...

The Utah Hockey Club is moving on from a nickname many believed would eventually become its permanent moniker, the Utah Yeti. The primary reason why: a cooler brand. Mike Maughan, an executive of the ...

Notably, that list includes the Utah Yeti and Yetis, which is known as a fan — and organization — favorite. Where does Utah go from here? How does the timeline for a name announcement change?

Fans are being asked to choose Utah Hockey Club, Mammoth or Outlaws for the NHL team's permanent nickname. Here's what the ...

It was clearly the best name as the NHL team that used to be in Arizona chooses a new name: Utah Hockey Club could have been the Utah Yeti. Instead, they’re down to three other names: Utah Wasatch, ...

SALT LAKE CITY — The Utah Yeti is dead. The next step to finding the Utah Hockey Club's permanent name will begin Wednesday night at the Delta Center with a fan survey between the final three ...

The Utah Hockey Club is going another route with ... "An SEG executive shared that it explored every avenue to make Yeti work but that YETI Coolers, LLC was ultimately unwilling to agree to ...

The organization will turn to its fans to help find another new name with the final three names in the running being Utah Hockey Club, Utah Mammoth and Utah Wasatch.

It appeared Utah Hockey Club had settled on the name for the rebrand it pledged to undergo after its inaugural season before the cooler magnates at Yeti ...

Earlier this month, the USPTO refused the application for "Utah Yetis," citing a "likelihood of confusion" with previously registered marks. All of those marks came from one company: Yeti ...

Utah Hockey Club will not be moving forward with "Yeti" or "Yetis" as its team nickname and will hold an in-arena fan vote to pick a new one. The team expects to announce a permanent name and ...

SALT LAKE CITY — Yeti, long considered the favorite to become the Utah Hockey Club’s team name, is out. A copyright disagreement between the NHL club and the Yeti cooler company has resulted ...