However, many shoppers are now discovering that the shoes they've been wearing for decades aren't actually made in Australia. They're not created by the original ugg brand unless they were ...

We also own the trademark in Australia and New Zealand, where the boots originated — where UGG boots originated,” Todd said. He explained the lawsuit from Deckers made it hard for the brand to ...

Australian-owned brand UGG Since 1974 has announced it will change its name to “Since 74” for sales outside Australia and New Zealand. There has been a long-running battle over the rights to ...

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Australian-owned brand UGG Since 1974 has announced it will change its name to “Since 74” for sales outside Australia and New Zealand. There has been a long-running battle over the rights to ...

Australian-owned brand UGG Since 1974 has announced it will change its name to “Since 74” for sales outside Australia and New Zealand. Source: www.unsplash.com There has been a long-running ...

Now, after almost 10 years since the legal battle over the trademark began, it's been forced to rebrand as Since 1974 for customers outside Australia. The American brand Ugg, founded in 1978 ...

UGG Since 1974's Todd Watts said they have been forced to change their name due to a massive lawsuit. (Source: TikTok/Getty) The iconic producer of Ugg boots in Australia will change its name on the ...

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As a result, Watts said that the brand will now no longer be known as "Ugg Since 1974" outside of Australia and New Zealand. Instead, it will be called "Since 74" throughout the rest of the world.

The Ugg Since 1974 name will no longer be used outside of Australia and New Zealand. In international markets, the company will now operate under a new name: 'Since 1974', CEO Todd Springthorpe shared ...