While brands have traditionally relied on focus groups to launch products, a method that can be expensive and time-consuming, ...

Collabstr shares findings from its 2025 influencer marketing report based on 40,000 advertisers and 100,000 creators.

TikTok’s decision to voluntarily go offline Saturday, even though the Biden administration said it wouldn’t enforce the ban, ...

In exploring what they stand to lose if ByteDance doesn’t secure an American buyer for TikTok, brands and influencers share ...

In recent years, TikTok has surged to the forefront of social media, transforming from a niche video-sharing app into a ...

The report states that two out of three TikTok users appreciate when brands collaborate with multiple creators ...

TikTok’s future in the U.S. remains uncertain, and both creators and brands are bracing for impact. According to CNBC, a ban ...

Whether TikTok stays with Perplexity AI's backing or goes, without that juicy algorithm ByteDance doesn’t seem willing to ...

Leveraging long-term and ‘authentic’ collaborations with creators on the platform could be the easiest way to scale your ...

When a video of Bridgette Vong and her ex-partner's final goodbye went viral, she leveraged the engagement to become a ...

But as a new vision to keep the app online takes shape, experts say sweeping changes could be in store regardless of who owns ...

"Influencer marketing is not going away, and marketing dollars are not going to stop flowing into the creator economy," Berkowitz said. "But if TikTok is banned, they'll certainly shift that spend to ...