Duolingo’s creative lead on how dead owl stunt became its biggest marketing win yet
We caught up with James Kuczynski during SXSW to find out why, when it came to a certain owl, the brand killed it in every ...
RIP Duo, the Duolingo owl. Why would the company kill its own mascot?
Duo was fatally hit by a Tesla Cybertruck, the language-learning company announced this week. The snarky owl has been the face of Duolingo for over a decade. Why his sudden demise, and what's next?
Iowa Public Radio15d
Duolingo's owl mascot is alive after all. What did it gain from faking his death?
Duolingo's mascot faked his death to get users to do their daily lessons, and attention from pop star Dua Lipa. Here's how he masterminded it — and why one expert sees the campaign as a success.
Hollywood Life1mon
How Did the Duolingo Owl Die? Behind the Icon’s Death
Social media erupted with speculation, with a few pointing out that the supposed death happened hours after Duolingo posted a sly “Say Drake” reference to Kendrick Lamar‘s Super Bowl ...
Duolingo killed its cartoon owl mascot for another 'unhinged' marketing stunt — except in one country
The company told investors that its "unhinged and viral marketing campaigns" helped add more users.
New York Post1mon
Duolingo announces the death of its beloved owl mascot, Duo: ‘We’re aware he had many enemies’
Duolingo asked users to steer clear of “sharing ... that his death has some sort of connection to Kendrick Lamar’s Super Bowl performance where he sang a diss track about Drake and smiled ...
Duolingo’s Latest Stunt Reveals an Innovative Marketing Strategy
Duolingo is killing it with social-first storytelling, proving that innovative marketing can drive viral moments and real momentum.
Duolingo and others pile mockery on Drake with savage reaction to Kendrick Lamar’s Super Bowl set
American corporate brands have joined in the mockery of Canadian rapper Drake following Kendrick Lamar ’s much-hyped set at the Super Bowl halftime show on Sunday (9 February). At such a critical ...