Copyright 2025 The Associated Press. All Rights Reserved. In this undated photo provided by the NFL, New Orleans artist Tahj ‘Queen Tahj’ Williams works on the ...

“I come from a great and beautiful culture, and I want the world to see it the same way as I do,” said Williams, 26, who is the first person to handcraft both the Super Bowl logo and theme art.

Millions of Americans will tune into the 2025 Super Bowl on Sunday not only to watch the championship game, but also to check out the big-budget commercials from some of the nation's biggest ...

In this undated photo provided by the NFL, New Orleans artist Tahj 'Queen Tahj' Williams works on the Super Bowl logo. (NFL Via AP) ...

The Super Bowl logo and theme art she meticulously stitched in her sewing room now stretched across buildings near t he Caesars Superdome. In that moment, it all sunk in. Williams’ design ...