After years of dewy domination (think: Hailey Bieber’s glazed donut skin), makeup is shifting toward a softer finish, one ...
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PureWow on MSNIs ‘Unrecognizable Makeup’ the New Clean Girl Aesthetic?According to TikTok, minimal makeup looks are taking a backseat in 2025 in favor of ‘unrecognizable makeup.’ I loved ...
I’ve been testing the best clean makeup brands for five years and it ... ILIA’s sophisticated, minimalist aesthetic and natural yet modern vibe have contributed to its rise in popularity ...
Now that spring is about to hit, pops of pastel and cheery colour are making their way back into our makeup bags. But, if you ...
This Women's Day, encourage your lady luck to ditch the soft aesthetic with these bold make up essentials for work and ...
Hina Khan is wearing a gorgeous deep blue ethnic straight suit with intricate gold embroidery. The outfit features a rich, ...
In this article, we have prepared a detailed guide on achieving the perfect sun-kissed makeup glam for a fresh morning look.
The best eyeshadow palettes for a quick and easy soft, smokey eye look, with flattering and wearable shades to suit all ...
Tamannaah Bhatia took the soft-glam route in a custom Gauri & Nainika ensemble. A dewy base, mascara-lifted lashes, and a ...
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