Following its much talked about Super Bowl commercial on Sunday, On is back with Sesame Street's Elmo for a new campaign aimed at empowering runners of all skill levels. Called "Soft Wins," the Swiss ...

Louisville's Yared Nuguse, who briefly set a world record in the indoor mile, appeared in an advertisement with Swiss running ...

One of the runners, Janet, responds matter-of-factly: “Hard wins, Elmo.” But Elmo isn’t so sure. What follows is his gentle yet compelling case for softness, challenging the notion that success in ...

The athletic brand’s campaign takes a gentle approach to sports, in contrast to Nike’s recent focus on the costs of winning.

Sneaker brands always love the Super Bowl, and this year, viewers can expect surprises. Elmo is making an appearance with ...