Linear viewing is still by far the norm (more than 75% of all viewership). However, over-the-top (OTT) has become mainstream. About two in three TV households have access. Because viewership of OTT ...

India’s OTT landscape is undergoing a turbulence with the rise of new content formats, big-player consolidations, and ...

Anu Ranjan, President of The Indian Television Academy, said that television will remain relevant despite the rise of OTT ...

After the success of 'Sacred Games' and 'Mirzapur,' OTT platforms have been on a rise since the pandemic. Do you have a story ...

The rise of OTT platforms has paved the way for dynamic, women-led narratives that go beyond stereotypes, offering fresh and ...

I know exactly how different people talk, what they talk about. That’s why they feel real and nuanced,” she explained. The rise of OTT platforms has changed the game for female-driven storytelling, ...

In recent years, Bollywood has seen a surge in the practice of block bookings, where filmmakers buy bulk tickets for their own films to inflate box office numbers. While this tactic has been in ...

The rise of block bookings in Bollywood is a direct consequence of changing industry dynamics, where OTT and satellite revenue play a crucial role in a film’s financial success. With digital ...

Strap - In the last five years, she has given hits across platforms. Hits that can truly be attributed to her as the ...

Veteran actress Jyotika shares her perspective on the evolution of Indian cinema, particularly Tamil cinema, with the rise of OTT platforms. She highlights the disparity in female representation ...