Global brands are recognizing their responsibility to improve sustainability across the six key stages of a product’s entire life cycle. As you conscientiously throw a used plastic bottle into ...

Introduction The product is launched, so sales may be low because only a small number of customers are aware that the product exists. Growth As more customers become aware of the product ...

Developing new products is expensive and takes time, so businesses will usually try to extend the life cycle of a product and prevent it from going into decline. To do this, they need to find ways ...

How to convert a tantalizing concept into a managerial instrument of competitive power by Theodore Levitt Most alert and thoughtful senior marketing executives are by now familiar with the concept ...

(MENAFN- crypto Breaking) The XRP market is currently showing signs of a bearish divergence, which suggests that there is a heightened possibility of a retest of the $2 level. In this article, we ...