Or making movies. Sukumar’s Pushpa 2: The Rule could well be the end of cinema as we know it. It is an episodic theatrical movie like an OTT series. Netflix and Amazon should watch out.

Allu Arjun's much-awaited Pushpa 2: The Rule landed in cinemas in December last year and shattered major box office records like a cake walk. The film minted over Rs 1,000 crore within days of its ...