Warc10 个月
Exploring consumers’ mindsets for long and short purchase cycles
Lens Marketing conducted a study in the UK and Sweden that compared the decision-making process of consumers in two categories with differing purchasing cycles: automotive (a long-term purchase cycle) ...
Warc2 年
The ever-shrinking purchase window: Digital empowerment leads to shorter purchase cycles ...
Throughout 2013, SoDA partner AOL had conducted path to purchase research on several different categories. One thing we noticed across categories was that the shopping windows across categories was ...