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From McDonald's to Kellogg's: Why are so many brands ditching their logo?
While nostalgia might tempt consumers to resist change, savvy brands know they must continuously evolve, particularly in their quest to connect with millennial and Gen Z consumers, who often favor ...
People have theories about McDonald's "depressing" new restaurant designs
McDonald's restaurants have naturally changed over the decades, but the transformation since the mid-2000s has been stark, ...
Today3d
Whatever happened to McDonald’s PlayPlaces? Viral post shows ‘depressing’ modern-day kid zone
People are yearning for the days with less screens and more ball pits because of a viral post about the current state of McDonald’s PlayPlaces. On March 5, author and journalist Nancy French ...
McDonald’s appointing Chief Restaurant Experience Officer to speed R&D, WSJ says
McDonald’s (MCD) is shaking up its operations and development structure as it seeks to get new menu items and technology to restaurants more ...
Today29d
McDonald’s is finally bringing back the Snack Wrap, teases new chicken strip offering
2025 is shaping up to be the year of the chicken at McDonald’s. During its Q4 earnings call on Feb. 10, McDonald’s revealed more about a couple of upcoming poultry-based products: the return ...
Yahoo18d
From McDonald's to Kellogg's: Why are so many brands ditching their logo?
Big names like McDonald’s, British Airways and easyJet have recently relied on typography—not their logo—to carry their identity in bold campaigns. A strong typeface can be as recognisable ...