Psychologist Dr. Audrey Tang took a look at how The Sims 4 mimics real world emotions and came away impressed.

From paid media to Pavlov, how does psychology drive stronger brand loyalty and better customer retention? Follow Correlate’s ...

From blizzard-beating boots to Ibiza-bound swim trunks, these are the foundational buys you'll need to stay fly year-round.

The country has over 600 GI-tagged products. An expert take on how to turn many of them into brands of national and ...

I like to think of culture as part of the "organizational hierarchy of needs." At the foundation, you find the essentials: stable operations, sound financials and reliable processes. Move up a ...

While death by joy doesn't get a pass for realism, Dr. Tang gives props to The Sims for other psychological principles it incorporates. Maslow's Hierarchy of Needs, while not really scientifically ...